Traffic & Leads Generation Part III

Nurture leads who are not Sales Ready

When you have to write your own sales and marketing materials, you learn a lot about what it takes to generate a steady stream of leads.

No matter how good you become, you will find that only 5 to 15 percent of all generated leads are actually ready and willing to talk to you about your product.

Think about that long list of inactives you have earned working with us. Was it the program, you, or simply wrong timing for them that has kept them inactive or incommunicado for so long?

“My password denies me access so I do not want to belong. Please unsubscribe me?” Wow, their error, and they no longer want to belong. Two things stand out here – lack of accountability and not ready to belong. The second one, not ready to belong is the correct one. The lack of desired action was simply the excuse to bow out.

By the time a program owner gets this request, the only action is to unsubscribe them. Could it have been prevented? Maybe.

IF the sponsor had an automated series of mails ready for this lead to accept and educate them on what to do when they first joined, maybe.

However, what you will learn if you are ready with an auto-responder of mails is how surprised you may be to find the other 90% ready to buy from you 3, 6, or even two years later – as long as you stay in touch with them.

I have experienced two people long thought dead and buried to become active, and a few very good ones who connected to find out simply what and who they joined because of lost records.

All of these actions more than two years AFTER initial contact. The secret was, I did not judge, I simply stayed in contact.

Lead Nururing Works!

By staying in touch, in a non-threatening way, you might just become the first person they think of when they are ready to take any action, from joining to buying your products or services.

Understanding that as few as 5% – to 15% max are actively looking for or considering what you have to offer, keeps your mindset balanced to knowing marketing is NOT a numbers game. It is a game of patience and persistence that will allow half of the other 85 to 95% of leads to buy from you or your competition over the next 24 months. They WILL buy as long as your continued communications are non-threatening.

Wouldn’t you rather it was from you?

Fran Klasinski-warriorlady
Mentoring you with common sense
Marketing With Finesse.

Mike Jeter – Telephone: 1-216-451-2115(EST)
Fran Klasinski – Telephone: 1-613-394-0868(EST)
George Culp – Telephone: 1-816-866-4079 (CST)
Sharon Ticknor – Telephone: 1- 905-685-3013 (EST)

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4 thoughts on “Traffic & Leads Generation Part III

  1. 21stcs

    One of the things that makes it very easy to delete your comments is your persistence in cross promoting offers that have nothing to do with the arrticles published.

    Life must be terribly boring for you to waste it spamming. Why not join our programs and discover the power of mrketing with focus.

    Editor Fran Klasinski

  2. sharon ticknor

    I suppose I have waited too long to comment Fran. One of the things people cannot guess or answer is a person’s reason for non-activity. But,
    I do totally agree with patience and persistence in a warm and friendly manner. After all,isn’t that how our paths crossed?
    To add further to the formula—you never pushed. You never made me feel
    that you cared more about money than my personal success. And you rode
    with me on those ups and downs that inevitably come. The bonds of trust grow slow.One thing I can attest to is the personal caring touch of people who have a heart to help others. Money can’t buy that.
    Once the bond of trust is formulated then minds open to receive what that person has to teach. We’ve shared some wonderful moments. I consider it an honor to work alongside you.
    The nice part is the door is always open for those who tried and didn’t catch on the first time. They only have to visit to feel the difference.
    LOL–sounds like a love in. Actually, that’s what happens when people care and show it.


  3. Fran Klasinski

    Thank you Sharon for those very kind words. It really is my pleasure to have met and worked with you. You are one of those diamonds we can search eons for, and are doubly darned lucky when we find you. I look forward to a lot of years where we will continue to work together and perhaps, if we are lucky, get the chance to spread ‘the love’ that caring creates.

  4. Patricia Downing

    I agree with both you and Sharon, Fran, being patient and not giving up
    on people is the way to be. We have no idea what their situation is. I
    myself don’t like continuously getting mail from the same person but if
    I have been working on different things I may forget certain programs
    I have joined. If I get a email every once in a while then eventually I
    may start working with that program.

    I do like it also when they send my link, then I don’t have to search for
    it and maybe just put it aside for another day which may end up being
    a month. 🙂 Giving instructions on how to work the program also is a
    good idea as long as it isn’t included in a page of promotions.

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